My name is Alessio (how stupid is to say this? it’s my site, and you totally get my name at this point) and my surname is from Poland (people always asking about that, so there it is, I answered to the 98% of possible questions). Born in 1983 in a very small city near Venice, Italy.
I grew up wanting to be a doctor (because my father is), but I ended to become a molecular biologist. Thing is that biology was not my path: eviscerating mice, getting excited seeing two yeast cells merge or talking about something that could probably happen in 200 years… not my thing at all.
The only thing I remembered of that period is I had the chance to travel and live in Denmark, France and Spain. So then, I decided to follow and spend time with the thing I love the most: internet (like all people of my age you think? yeah, could be).
The first step was to go in a cool city: Berlin, Germany. The second step was to send tons of CV around, trying to find someone open-minded enough to let a former molecular biologist work for an internet company. So I started as freelancer playing around with social medias for a startup called iBrow, and I was able to code a bit, mostly CSS and HTML to create a cool interface for both their site and mobile visualization of it.
But, in March 2011, the big call arrived: Zalando, a well-known e-commerce, was looking for someone taking over SEO for the italian market. And then I temporarily took care of the launch of our shop in the four nordic countries, and in 2013 I became senior SEO , taking care of the SEO strategy for Zalando Italy, Spain and France. And I’m ready for the next step in my life and career.
Beside my geeky side of life, I love travelling around the world, I love music (I can’t live without Nine Inch Nails, Aphex Twin, Tool, Foo Fighters, Queens of the Stone Age), I love Giulia, I love winter (mostly the feeling you have during winters), I love silence, I love to stay at home.
I started a new project called “Non rubate i sogni – a cosa serve la scuola?” in september 2012. The aim of this project is to translate in italian “Stop Stealing Dreams” by Seth Godin, a manifesto that wants to change our current educational system. Now you can collect all the posts as a free PDF you can find in the homepage. I do hope teachers, students, kids, parents and all the taxpayers are gonna engage, discuss and share this whole thing. Do something, start a revolution.
Of course, there are things I hate, but since I don’t care about, I’m not gonna mention them.
You can read something more about my story here (some things are in italian, but there is also a link to google translate for english speakers) [ I put all those links just because in this way my mom is more happy and she can say to everyone that magazines are writing about me].
Non rubate i sogni. Il manifesto di Seth Godin on Donna Moderna (in italian) (november 2012)
“Non rubate i sogni”: la ricetta di Seth Godin per una scuola nuova on Linkiesta (in italian) (october 2012)
The sounds of living abroad on Ganzo Magazine (october 2012)
10 insights from a molecular biologist turned SEO on Altered States of Marketing (september 2012)
In the end, we are italians on Ganzo Magazine (september 2012)
Rome in 2020 on Ganzo Magazine (july 2012)
Interview with Alessio Madeyski, SEO manager of Zalando | State Of Search (june 2012)
Alessio Madeyski interviewed for SeoJoBlogs (june 2012)
Industrial SEO music: how NIN makes me a better SEO (guest post) (february 2012)
Panorama magazine interview (reportage about German economy) (february 2012) : italiano
What SEO can learn from biology (in italian) on Giorgiotave.it (gennaio 2012)
Me @ Buongiorno Cielo (italian TV show) ( january 2012) : italiano
Radio San Dona’ interview (november 2011) : only in italian (sorry!)