Brand name in Google NZ SERPs

Just a quick post about a thing I’m noticing in Google NZ since few hours.

When searching for “inventory management” related keywords, the metatitles of my company website (Unleashed Software) and some competitors are different from what we put as <title>.

This is not really a news (we all know that Google is changing the title if it thinks it’s more relevant for the user), but have a look at these results:

Screen Shot 2014-06-25 at 4.09.51 pm Screen Shot 2014-06-25 at 4.10.29 pm

Screen Shot 2014-06-25 at 4.11.08 pm


I’m noticing a pattern here. Google is putting the brand name first and then the description following a structure like:

<brand name> : <brand description>

Is this showing how much Google is considering the brand (in this case the brand name) very important?

Is this showing something else?

Is this just a Google experiment?

Pretty cool though. I love to deal with new stuff.

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