Your job title is not enough


Nothing new. I always hope something changed from the last time, but it’s not.

There are people who define other people from their job title.
There are people who don’t even think to “define” other people. I like this kind of people.

Defining a person is one of the worst things ever.

Job title is, as the name suggests, a title. Are you telling me that you are not interested in my story, in who I am, which countries I visited, where I screwed up, which beer I like the most?

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Brand name in Google NZ SERPs

Just a quick post about a thing I’m noticing in Google NZ since few hours.

When searching for “inventory management” related keywords, the metatitles of my company website (Unleashed Software) and some competitors are different from what we put as <title>.

This is not really a news (we all know that Google is changing the title if it thinks it’s more relevant for the user), but have a look at these results:

Screen Shot 2014-06-25 at 4.09.51 pm Screen Shot 2014-06-25 at 4.10.29 pm

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I’m noticing a pattern here. Google is putting the brand name first and then the description following a structure like:

<brand name> : <brand description>

Is this showing how much Google is considering the brand (in this case the brand name) very important?

Is this showing something else?

Is this just a Google experiment?

Pretty cool though. I love to deal with new stuff.

Next step unleashed

Bus full of opportunities

From in-house role to agency role.

From agency role to in-house role.  It’s a bus full of opportunities. And I love to travel. (I’m the second one on the right).

I want to paraphrase Brian Eno here: I structured my life from a point of view of avoiding boredom. (aren’t you a genius Brian?).

On june 3rd I’ll start my new adventure as digital marketing specialist for Unleashed Software, a SaaS company founded in 2009 here in Auckland, New Zealand. They provide a cloud-based inventory management system for businesses and, from what I saw, they are a bunch of young and dynamic guys willing to push things and to risk.

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Tonzu: a brand that cares

I’m vegetarian.

Every time I move to a new city I need to discover new veggie products, like tofu, tempeh and so on.

In New Zealand, I found a great brand. It’s called Tonzu . I buy Tonzu products every week, they are good and healthy.

The other night, Giulia and I decided to eat organic tempeh with vegetables, and we found a surprise.

There was a small golden-color plastic filament coming out of my tempeh. Nothing dangerous, but still something you don’t expect to find in your plate.

Since I care about companies doing great stuff, I decided to write them, telling what I found and attaching a photo showing what I was talking about.

After one day, Tonzu General Manager Jesse Chalmers answered me back.

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