Modern help: 6 months in New Zealand

I’ve been in New Zealand six months. I landed with a working holiday visa, then I got a work visa and now I have a resident visa. It all happened pretty fast, but I have to say New Zealand treated me really well. It’s a different country (for sure different than Europe – I’m still adapting), but one thing I noticed from day one is that people are nice. They smile at you, they talk to you, when I’m running (let’s say I walk fast..faster than usual) and I meet some stranger’s face for a second there is always an “hello” or “how are you?”.

I decided I needed to do more for this people. I have few ideas, I believe in changing things, I don’t accept the world as it is, I know few stuff about digital marketing, and I’m willing to share, I’m ready to do something different. I’m not the easiest person in the world to get along with, because I have the tendency to look for people… like me. I need to see some magic in people, and if I don’t see it from the first moment we met, I have a bad feeling.

I’m going to share two stories with you in this post I called “modern help” (inspired by David Bowie’s “Modern Love”).

oh cats! how cute?

THE STORY OF A TINY AWESOME CAFE

I live in an Auckland area called Grey Lynn. I love Grey Lynn, I love the places here, I love the amazing park called Western Springs where I go to check the lion living there (there is a zoo nearby, and from the park you can see the lion’s cage through a hole in the fence). One of the first café I discovered when I arrived in October was “The Little Grocer”. It’s a little café where you can drink amazing coffee and eat awesome stuff (vegetarian options too). I just loved it. Few days ago in a local free magazine called “Ponsonby News” (Ponsonby is an area near Grey Lynn) I read an article saying that they want to close The Little Grocer to make a without-soul-boring-no-story café. WHAT? At the end of the article there was an email address where to write our experience with The Little Grocer and what we think about this news (this is already a great thing to do – communities, learn!).

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Native advertising: where are we now?

I’m a big fan and subscriber of the magazine Monocle. I like the style of the magazine and above all the good stories I’m finding inside. We all need to read about great and beautiful things right?

In the April issue of the magazine, I found three native advertising inserts that made me think on the effectiveness of this marketing technique. Long story short: I don’t think I’m sold completely to native advertising, and I’ll show you why. 

I started notice native advertising more often after I read Doug Kessler post titled “Native advertising: trust for sale“. It’s a good post, and I suggest you to read it.

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Communication breakdown: a brand failure

This is a story of a brand in New Zealand that failed to connect with a customer. Yours truly. 5 times. 

I love magazines. I have my favorites: Monocle, Dumbo Feather, Frankie, Another Man, and some music-related magazines. What I love it what they call mook (book + magazine).

Very close to where I live in Auckland, I found a store selling all this kind of magazines. It was love from the first moment. A love that disappeared within few weeks.

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