Working in marketing since 5 years, I realized how much time you spend to always search for a new idea, “something that still doesn’t exist”. I focused my career on SEO and content marketing, and god only knows how many posts per day are written about the next big thing or “what companies should do” or even better “definitive guide to win your customers”.
There is a constant race to invent something new, and yet many companies are doing it wrong. Companies are asking copywriters to write no matter what, because “content is the way to go”. You rarely focus on the quality, because there is not enough time or enough money, or simply the important part is the number of posts written per month (yeah, nice KPIs). Companies are opening blogs, social profiles and so on that quickly become ghost cities or even worse a dump of everything created.