This is a story of a brand in New Zealand that failed to connect with a customer. Yours truly. 5 times.
I love magazines. I have my favorites: Monocle, Dumbo Feather, Frankie, Another Man, and some music-related magazines. What I love it what they call mook (book + magazine).
Very close to where I live in Auckland, I found a store selling all this kind of magazines. It was love from the first moment. A love that disappeared within few weeks.