Today I went to a pizzeria for the very first time.

It’s not me. They just opened.

I ordered three pizzas to take away. I gave my name to them. Actually I gave another name, because I decided to always give a different name every time I order something in some place.

I waited 25 minutes.

In those 25 minutes, the magic should happen. Come and tell me the story about why you opened that place. Bring me something to drink while I’m waiting. Bring me something to read and to see. Bring me the list of your next events. Bring me the menu so I can discover awesome thing you do. Tell me to write a review about your pizza on facebook or somewhere.

In those 25 minutes, ENGAGE WITH ME.

Nope, 25 minutes. I’m there. A new customer.

25 minutes. The pizzas arrived and nothing happened. NOTHING.

Screw the nothing, I wanna see the reason why I should come back next time I want a pizza. 

You missed opportunities. Be active. Do something.